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Affiliate marketing programs has never been as popular before as it is today.  Why? The most probable reason, however, could be the fact that the benefits of affiliate marketing have become clearer to a lot of people now than they were before.

There are different types of affiliate marketing.

The most basic affiliate marketing programs, however, fall under two categories: pay-per-click (PPC), and pay-per-performance (PPP).

* Pay Per Click (PPC)
PPC is the most popular type of affiliate marketing for affiliates with small websites, and probably the easiest way for them to earn money.  In this affiliate marketing type, the merchant pays his affiliate whenever a visitor is referred to his site, that is whenever someone clicks through the merchant’s banner or text ads.

The affiliate gets paid a certain amount even if the visitor he referred does not purchase anything from the merchant’s site.  However, typical fees for PPC affiliate programs are small, usually not exceeding a dollar for every click.

* Pay Per Performance (PPP)
PPP affiliate marketing is the most popular among merchant and is also the most lucrative type for the affiliates.  In this type of affiliate program, the merchant only pays the affiliate whenever his referral translates into an action — that is whenever the visitor he has referred actually buys something from the merchant’s site or when the visitor becomes a lead.  This means a lot of savings for the merchant.

On the other hand, it becomes the most lucrative type for the dedicated affiliate, for commissions in PPP affiliate marketing usually comes in the range of 15% to 20% of the actual product sales.

Pay-per-performance affiliate marketing can be further classified into two popular types: pay-per-sales (PPS) and pay-per-lead (PPL).  
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Online affiliate marketing is one of the most effective, cheapest and fastest ways to promote merchandise. With millions of people going on the Internet everyday, almost any merchant can introduce his products and services to a wider market, thereby, maximizing his revenue.

Likewise, affiliate marketing is an excellent way to generate income. For someone getting sick of the grueling ten-hour/day work routine, affiliate marketing is a chance to earn money without that daily grind. (Not that you should quit your day job before you can build up your affiliate marketing strategy to replace it!)

In affiliate marketing, both parties benefit since as the merchant earns from each item sold, and the marketer earns a commission.

If you are interested in affiliate marketing but are finding it hard to look for affiliate programs, affiliates or merchants, you can start by checking our various affiliate networks. Many affiliate programs in the Internet are being offered through an affiliate program network, which acts as a link between the merchants and individual affiliate marketers with websites that accept advertising.

Among the most popular is LinkShare.  LinkShare maintains and manages affiliate marketing programs for over 6000 merchants with various kinds of businesses, products and services. It profits from the set-up fees, monthly account maintenance fees and commissions.

Joining affiliate networks like LinkShare can help establish your online marketing business. Whether you are a merchant or an affiliate marketer, you need to  research your partners in order to choose the best for you. LinkShare only chooses legitimate businesses to work with and promote.

LinkShare lets you access a large network of advertisers and merchants who offer their affiliate programs to website publishers (a.k.a., affiliates) who are willing to promote their products. In the same manner, it gives the merchants access to a large network of affiliates who are searching for affiliate marketing opportunities.  
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