I’ve written other blog posts with step by step tips on getting your website or blog onto Google’s first page search results.
(That’s important because 90% of Google searchers don’t look past the first page of results!)
One of my other sites recently made it to the first page of Google for a particular search phrase with decent traffic and mid-level competition.
Here’s what I did:
This blog’s sister site is TwitterPowerTool. After doing some research about popular search keywords regarding Twitter, I noticed that one phrase was particularly promising.
According to the FREE Google AdWords Keyword Tool, the phrase “twitter ideas” gets about 4000 global monthly searches.
Then I went to Google to see how many websites are already competing for the phrase “twitter ideas.”
To do this, first I made sure I was “signed out” of Google, by looking at the top right hand side of the Google.com homepage. My browser is Firefox, so then I went under Tools/Clear Recent History and selected that.
Finally, I refreshed the Google.com page.
Doing all that gives you a closer approximation to the results a stranger would see when searching for a particular phrase on Google. If you don’t do that before you do your research on keyword competition, the results you get will reflect only your personal searches, and those won’t give you an accurate, universal picture of what’s being prioritized by Google.
After I did all that “cache clearing,” I typed “twitter ideas” into Google.com. (Note: I used quotation marks around the phrase, just like that — that’s important.)
Looking right under the Google search field, it said “About 37,200 results.”
You’ve probably noticed that when you type a really popular word or phrase into Google, you get “About 5,000,000 results.” So while 37,200 isn’t ideal, that’s much lower than the results you’ll get for a phrase like “twitter backgrounds”, which returns over 1.5 million results.
All that means that it will be easier to get on Google’s first page for a keyword phrase with only 37,200 web pages containing that expression.
So I decided to change the Title tag at TwitterPowerTool. In that blog’s WordPress dashboard, I selected the All in One SEO plug-in, and changed the home title to:
Twitter Power Tool Blog * Twitter Ideas * Your FREE Twitter Guide
(Remember: Google’s character limit for title tags and blog post titles is 71 characters.)
Then I changed the General Settings/Site Title too, but if you use the All in One SEO plugin, everything you enter into its fields overrides the General Settings and other places in your WordPress Dashboard where your tags are, such as the Layout options in the blog’s Socrates theme.
Also in All in One SEO, I changed the “Home Description” to read:
A guide to Twitter ideas, tools, clients, apps, tips, videos + Twitter news, best practices, case studies + How to use Twitter.
I also used those words in the Socrates theme‘s Layout Options/Site Description.
Google’s maximum meta description is 155 characters, so keep what you type below that number. (Those are the words that show up as part of the Google results.)
The next thing I did was see if the domain name TwitterIdeas.com was available, over at Register.com.
First I made sure I was signed into my Register.com account, so that Register would know about my search.
I didn’t think “www.TwitterIdeas.com” would be available, and I was right, but the hyphenated version was:
So I went through the motions of purchasing the domain name for the regular Register price of $37.
But instead of purchasing the domain, I abandoned the shopping cart.
About an hour later, (because I’m a long time, regular customer) I got an email from Register.com, offering me the domain for only $19.95!
So I went back and purchased it, AND also bought the Premium Site Forwarding option for $47 for the life of the domain.
(That sounds like a lot, but you just saved almost 50% off the domain name. And don’t forget to visit a site like RetailMeNot.com to see if there are any Register coupon codes you can use to get an additional discount.)
Under the Premium Site Forwarding options, I redirected www.twitter-ideas.com to point to TwitterPowerTool, and checked the “Domain Stay” button.
(Along with Title tags, Google places a lot of importance on your domain name, so selecting “Domain Stay” increases the likelihood that Google will give my site priority in search results.)
Now the big question:
What were the results of all my tweaks?
Less than two weeks after I made these two changes, my blog TwitterPowerTool now appears on the first page of Google for “twitter ideas” (no quotation marks — after all, the average searcher doesn’t use them.)
And “twitter ideas” (no quotation marks) returns 380,000,000 results!
If I only make a few affiliate sales at TwitterPowerTool as a result of these changes, I’ll have made back my modest investment.