Unless your web site shows up on Google’s first page, the chances of your site being found by customers and clients is close to zero. Nine out of ten people searching for something on Google don’t look page the first page of search engine results that come up (SERPs).
Here are techniques I’ve used to get my sites and my clients’ on Google’s first page.
NOTE: This article is designed for people who already have a main company website, but it isn’t getting lots of traffic. You already have a “tree” — now we have to create some “branches”. In other words: You need other web sites to link back to yours
Remember: your customers and clients are searching for your product or service using certain keywords.
Let’s say people looking for what you sell are searching Google using the phrase:
“discount electronic widget adaptors”
Now, because Google looks at how many other sites link to yours, you must create “backlinks” to your web site.
You can start creating backlinks easily, using free web site and blog creation tools.
Sign up for free accounts at:
* SET UP A FREE SITE, page or blog at ALL of these sites, using their simple templates.
When the set up wizard asks your for the title of your new site, type in: Discount Electronic Widget Adaptors
* MAKE SURE you create sites and pages that someone would learn something from. In this case, share some of your expert advice about buying discount electronic widget adaptors — after all, you sell them, right?
* ALWAYS include one clickable link (and more if you are allowed to) that links back to your main, pre-existing company website (the one that isn’t getting that much traffic.)
* After you’ve set up all these free blogs and sites about discount electronic widget adaptors, go back and add links to the other new web sites you just created. Scroll down to the bottom of this Squidoo example to see what I mean. There’s a section of links to other sites on the topic I wrote about — all of those sites and pages were created by me.)
You can do this by creating an “Additional Resources” or “Links” section, or somewhere in the sidebar of each of these blogs or pages.
Now what you’ve just done is link all your pages together. Google likes web sites that have been recommended, or linked to, from other sites.
In Part Two, I’ll tell you how to use Twitter and social bookmark sites to tell Google about these new sites you’ve created — another very important part of this stragegy for getting on Google’s first page.
(If you’re interested in getting more in depth information right away, I highly recommend Google First Page Formula by Joe Marsh. I’ve learned a lot from this instantly downloadable report on how to getting higher Google rankings for your blog or website.)